Diffusion of User Tracking Data in the Online Advertising Ecosystem

Interested in reading the paper? Click below to grab a copy.

Read the Paper

Code and Data

As a service to the community, we make the code and datasets from this study available to the public. Interested researchers can download them here.

This archive containst a README, which explains the purposes of all files and the data formats. In addition to README, there are two folders; one containing the data files and the other containing the source code. Data folder has the inclusion and referer graphs we use in this study. There are additional data files present, which we use for various analysis in the study. The code folder contains script to generate basic statistics for the graphs, run simulations, and to analyze simulation results.

Citation

If you use this dataset, we ask that you please cite our paper as follows:

@inproceedings{ bashir-pets-2018,
    author = "Muhammad Ahmad Bashir and Christo Wilson",
    title = {{Diffusion of User Tracking Data in the Online Advertising Ecosystem}},
    booktitle = {{Proceedings on Privacy Enhancing Technologies (PETS 2018)}},
    address = "Barcelona, Spain",
    month = "July",
    year = "2018""
}