A Longitudinal Analysis of the ads.txt Standard

Interested in reading the paper? Click below to grab a copy.

Read the Paper

Code and Data

As a service to the community, we make the code and datasets from this study available to the public. Interested researchers can download them here.

This archive contains a README, which explains the purposes of all files and the data formats. In addition to README, you will find ads.txt data for every crawl we conducted during this study, a cleaned list of ad exchanges, and clustering for parent organizations. We also provide associated inclusion chains that served RTB ads on publishers. If you need complete inclusion chains, please email us.


If you use this dataset, we ask that you please cite our paper as follows:

@inproceedings{ bashir-imc-2019,
    author = "Muhammad Ahmad Bashir and Sajjad Arshad and Engin Kirda and William Robertson and Christo Wilson",
    title = {{A Longitudinal Analysis of the ads.txt Standard}},
    booktitle = {{Proceedings of the Internet Measurement Conference (IMC 2019)}},
    address = "Amsterdam, Netherlands",
    month = "October",
    year = "2019""